The Winnipeg Aboriginal Film Festival

A modern solution for a traditional culture.

marketing strategy
brand identity
web design
brief

The Winnipeg Aboriginal Film Festival is an annual film festival that celebrates Indigenous achievement within the film industry. The goal for this campaign was to diversify the attendees by creating a campaign that would appeal to, not only the Indigenous community, but the Winnipeg film community as a whole. By identifying key issues with their current identity I was able to find a solution that appeals to the current demographic while also broadening that range and achieving the end goal.

Photo of the proposed logo for the Winnipeg Aboriginal Film Festival (The Waff) and supporting theme graphics
Media
Photo of posters for the Winnipeg Aboriginal Film Festival (The Waff) outdoor ad campaignPhoto of a full page newspaper advertisement for the Winnipeg Aboriginal Film Festival The WaffPhoto of a bus advertisement for the Winnipeg Aboriginal Film Festival
Web
A mock up for the Winnipeg Aboriginal Film Festival website redesign.
Merch
A hoodie design for the Winnipeg Aboriginal Film Festival.A long sleeve shirt design for the Winnipeg Aboriginal Film FestivalA crew neck long sleeve shirt design that relates to the proposed Winnipeg Aboriginal Film Festival campaign.A t-shirt design for the Winnipeg Aboriginal Film Festival.An overhead shot of all proposed merch for the Winnipeg Aboriginal Film Festival.